make it useful


We believe good design strategy means not just solving a problem but solving it with imagination, refinement, and appeal. It should give rise to both tangible and intangible value in utility, society, business, thought leadership, and education. One should be able to play with it, and learn something. It should inspire.

It should have long term sustainable value, aesthetics, and thought leadership. Why should a house be static? Why not design a living home, with materials that grow with you, then rot in style, perhaps electronically timed to change as its human inhabitants do.


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